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Bottle PR launches Facebook campaign for Alpine Elements

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By The Drum Team, Editorial

October 29, 2010 | 2 min read

Oxford agency Bottle PR has launched a Facebook campaign for ski holiday firm Alpine Elements.

It challenges fans to video themselves signing the Ski Sunday theme tune for a chance to win a £2,000 skiing holiday.

The aim of the campaign is to "increase engagement" among Alpine Elements' 2000 Facebook fans and attract more skiing fans to follow the firm online.

Paul Sutton, head of social communications at Bottle PR, said: "We wanted to reward the Facebook fans but also to have some fun and get them talking about Alpine Elements at the start of the ski season."

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