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Underground WiFi access launches in Glasgow as Primesight expands digital property

Glasgow Subway is being used as a trial ground for the launch of new Wi-Fi and 3G technology ahead of its rollout on the London Underground.

It is hoped by outdoor advertising firm Primesight that the ability to connect to mobile and WiFi will make their advertising sites a more attractive proposition, allowing commuters to talk about the ads running underground.

Primesight, which holds the £6m Glasgow subway out of home advertising contract, is currently launching a new network of digital screens which will display advertising and news supplied by STV on platforms at the Glasgow underground.

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The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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