28 October 2010 - 2:37pm | posted by | 0 comments

Underground WiFi access launches in Glasgow as Primesight expands digital property

Underground WiFi access launches in Glasgow as Primesight expands digital property Underground WiFi access launches in Glasgow as Primesight expands

Glasgow Subway is being used as a trial ground for the launch of new Wi-Fi and 3G technology ahead of its rollout on the London Underground.

It is hoped by outdoor advertising firm Primesight that the ability to connect to mobile and WiFi will make their advertising sites a more attractive proposition, allowing commuters to talk about the ads running underground.

Primesight, which holds the £6m Glasgow subway out of home advertising contract, is currently launching a new network of digital screens which will display advertising and news supplied by STV on platforms at the Glasgow underground.

Don't miss out... Get your Advertising news by email

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Directory Latest