T-Mobile films 'flashmob' in Heathrow for new ad
Flashmob-loving T Mobile has organised a mass public singalong at Heathrow airport today for a new TV ad that will be screened later this week.
Passengers arriving at Terminal 5 were greeted by a crowd of more than 300 people who burst into synchronised song and dance in the arrivals hall.
The singing was led by 20 vocalists belting out tunes including Iggy Pop's 'I am the Passenger' and 'I Knew You Were Waiting (For Me)' by George Michael and Aretha Franklin.
People then joined the crowd either for their own amusement or, perhaps a little more likely, because they were alerted by a text from T-Mobile.
The scenes were captured on hidden cameras by Saatchi & Saatchi and the agency will now get to work on editing the footage into an ad due to be broadcast on Friday at 10.15pm.
Below is a short video from the action at Heathrow.
The TV ad will run across more than 80 digital and terrestrial channels and the footage will be uploaded to YouTube, Facebook and Twitter.
Spencer McHugh, director of brand at T-Mobile, said: "We want to create adverts that not only show our products in a different way but are entertaining and interesting enough that people want to share them with their friends - whether that's over a chat in the pub, on twitter or on text.
"It simply isn't good enough any more to put a 30 second advert on in the break on Coronation Street. That's why we are launching with a 3 minute version and will be launching on social and traditional media simultaneously."
It is T-Mobile's latest foray into flashmobs having previously shot similar gatherings in London's Liverpool Street Station and Trafalgar Square for popular ad campaigns. Videos of the two events have recorded more than 28m hits on YouTube.