A range of soups, shakes and snacks has been developed as a spin off from worldwide TV series The Biggest Loser, with The Foundry set to produce TV spots to promote the products.
Filming of the TV spots is currently underway and will be supported by a fully integrated national online and offline marketing campaign, set to run alongside the launch of the show on British TV early next year.
The British version of the show, which has also run Australia, America and Asia, will be fronted by Davina McCall.
Kevin Murphy, managing director of The Foundry, commented, “This is another fantastic coup for The Foundry. The agency is being selected to work alongside some internationally renowned brands and that’s a testament to our experience and to the results we are achieving for our clients. We’re looking forward to helping ‘The Biggest Loser’ team achieve the same success in the UK as it has overseas.”