Whyte and Mackay launches online promotion for 30 year old whisky
Whisky brand Whyte and Mackay has begun a promotion in which 250 bottles of 30-year-old whisky have been hidden in bottles of its special whisky.
The bottles of Special, worth £150 each, have been hidden in stores across the UK with a special cap to highlight it, while each drinker will also be sent an additional bottle of Whyte & Mackay 30 year old, complete in a presentation case.
Meanwhile, using the robots.txt file which informs Google and other search engines what it can look at on website, two bottles have also been made available through the brand's newly redeveloped website, similar to a promotion already run by The Daily Mail.
The web robots.txt file is used by website owners to give instructions about their site’s to web robots using URL details.
Already 400 emails have been received through the promotion, claiming the bottles on the website.