GMG Radio has appointed Manchester agency Code Computerlove to redesign the website of its Smooth Radio station, which recently relaunched nationally.
Code will work with GMG Radio's digital team to provide a new creative design and online brand guidelines and to support the development of new user information architecture.
The agency has already undertaken research and "competitor benchmarking" to come up with content and functionality ideas which will be used on the new site.
GMG hopes a relaunched website, along with its recently-launched offline marketing campaign by KLP and MediaCom, will help get the message across about Smooth's transformation into a UK-wide station.
Richard Lucas, GMG Radio’s deputy digital director, said: “Smooth Radio is now the UK’s second largest commercial radio station. Our website will closely reflect and complement our on-air output, and enable our audience to listen more, dig-deeper, get involved, share, take part in conversation and generally feel more connected with the on-air experience.
"Code’s outline designs, new wireframes and the user interface for the site will help us to keep ahead of the competition and extend the Smooth brand reach across the whole of the UK.”
The new-look website is due to be launched in January next year. Smooth Radio has already made efforts to move to improve its digital setup having unveiled mobile and iPad apps earlier this year.