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Agencies B2B Marketing Scottish Government

Scot Gov marketer Gillian Govan on social marketing

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By The Drum Team, Editorial

October 18, 2010 | 1 min read

Social marketing isn’t just about ticking good cause boxes, it is about making a profit, argues the Scottish Government’s chief marketing manager Gillian Govan. But can the good message survive the budget cull as every public penny is held to account?

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Agencies B2B Marketing Scottish Government

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