UK ad spend shows strongest growth in a decade
Figures released yesterday (15 October) show that UK advertising enjoyed record growth in the second quarter, with ad spend growing 11% as the economy recovers from the downturn.
The growth is more than double the 5.1% predicted by the Advertising Association and has led to the association increasing its 2010 forecast from 3.3% to 5.4%, increasing total value to £15.3bn from 2009’s £14.5bn.
Cinema and TV advertising were the top performers, with year-on-year growth of 25.5% and 24.2% respectively, while outdoor grew by 17.7%, internet by 16.3%, press 0.9% and radio by 0.6%. Direct mail was the only medium to fall with a 3.1% dip.
Tim Lefroy, chief executive of the Advertising Association, said of the findings: "Great global content, like the World Cup, has given traditional mediums such as TV, cinema, and outdoor a much-needed boost this term.
"People should note this has not been at the expense of digital. In fact, overall growth has been delivered hand-in-hand with the online sector."