Ptarmigan PR carries off ski PR brief
Ptarmigan Bell Pottinger has been appointed by PortaSki to raise awareness of its ski carrying device for the forthcoming ski season.
Based in Huddersfield, Yorkshire, PortaSki has developed a patented wheel sled that allows customers to transport their skis on any terrain. The ski accessory product retails at under £20.
The ergonomically designed pocket-sized device carries up to 70% of the weight of skis and is primarily aimed at families.
As part of the brief, the Ptarmigan Bell Pottinger team will be implementing an integrated media relations and social media programme including engagement with the online skiing community to create widespread exposure for PortaSki.