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Entertainment Marketing: Movies, TV, Music and Gaming

Music creates British Fashion Council annual report

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By The Drum Team, Editorial

October 15, 2010 | 2 min read

Music has created the annual report for the British Fashion Council, the organisation which promotes the country's leading fashion designers to the global market.

Manchester-based Music, which picked up the brief after a tender, said it set out to showcase the "creative and aesthetic credentials" of the council and the industry it promotes.

It created an A2 size document, printed onto broadsheet stock, which sets out the values, ambitions and achievements of the organisation.

The agency was also behind all the promotional and information materials for September's London Fashion Week.

Caroline Rush from the British Fashion Council said: "Music pitched creative and user friendly solutions which would appeal to an international audience whose language is design.

"Both projects were extremely well received and provide us with a new format for the next few years.”

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