12 October 2010 - 10:03am | posted by | 0 comments

The Range brings in PR agency Cow

The Range brings in PR agency CowThe Range brings in PR agency Cow

Home, garden and leisure retailer The Range has appointed the Leeds office of PR agency Cow to look after its consumer and corporate profile.

Cow says it has been handed a "six-figure budget for the first six months" and will be responsible for creative consumer campaigns, trade and corporate profiling and manning a press office.

As well as promoting the company itself Cow will manage the profile of The Range's multi-millionaire founder Chris Dawson.

The agency has been appointed as The Range closes in on its 50th store opening.

Trevor Rebello, marketing manager at The Range, said: “Cow approached us directly with insights into how our brand could develop its reputation both with consumers and business. 

"Their creative programme and considered strategic approach to both the brand and our founder’s reputation management led to us developing a programme to increase our profile in a range of media.”

The account will be overseen by Cow North director, Eileen McGuinnesss, who moved to Leeds last year to open the PR agency's northern base.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...