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Woods of Windsor and Yardley London enter Madhouse

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By The Drum Team, Editorial

October 8, 2010 | 2 min read

Manchester marketing agency Madhouse has been appointed to build new websites for Lornamead's traditional bath luxuries and fragrances brands Woods of Windsor and Yardley London.

Following a four-way pitch Madhouse has been briefed to create two e-commerce sites to allow fans of both brands to buy their favourite products online.

The sites will form part of a bigger relaunch of the brands - both of with have long histories - as they enter social media for the first time and target younger customers.

Alongside the customer facing sites Madhouse will create an intranet site containing all the marketing support material.

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