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Kellogg's begins £3.4m Corn Flakes TV campaign

Kelloggs has begun to roll out a new £3.4m above-the-line campaign to promote Kellogg’s Corn Flakes.

The campaign, created by Leo Burnett will run until the end of the year across TV, video on demand, digital outdoor and a one-off Torch site near the M4.

Billboards are also running across the UK.

Media planning and buying is being handled by Carat.