5 October 2010 - 3:20pm | posted by | 6 comments

Kellogg's begins 3.4m Corn Flakes TV campaign

Kelloggs has begun to roll out a new £3.4m above-the-line campaign to promote Kellogg’s Corn Flakes.

The campaign, created by Leo Burnett will run until the end of the year across TV, video on demand, digital outdoor and a one-off Torch site near the M4.

Billboards are also running across the UK.

Media planning and buying is being handled by Carat.
 

Comments

Anonymous (not verified)
6 Oct 2010 - 09:42
Anonymous's picture

Hasn't someone done that exact same ad before with the gigantic street party? Maybe coke? I remeber it being almost identical.

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Anonymous (not verified)
6 Oct 2010 - 10:09
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I prefer the Costa monkeys.

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Anonymous (not verified)
6 Oct 2010 - 11:25
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It'd be awesome if just as that business guy sat down, a steamroller piled in and started obliterating the chummy communal breakfast. Crunchy bliss.

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Anonymous (not verified)
6 Oct 2010 - 12:07
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Sickly sweet overly sentimental big brand unite the world p*sh. I hate my neighbours and don't want to sit next to them at breakfast. If there was a punchline at the end it wouldn't look like they were taking themselves oh so seriously. Anyway summer's over and it's cold outside, too cold to sit in your jammies anyway.

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Anonymous (not verified)
6 Oct 2010 - 12:11
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And another thing...I'm getting fed up with this 'spontaneous' crowd malarky. I don't believe it and I switch off when I see it.

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Anonymous (not verified)
7 Oct 2010 - 12:00
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what a boring advert and primal scream as the sound track? No wonder they look so happy, the cereal's probably laced with eccies.

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