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Kellogg's begins £3.4m Corn Flakes TV campaign

Kelloggs has begun to roll out a new £3.4m above-the-line campaign to promote Kellogg’s Corn Flakes.

The campaign, created by Leo Burnett will run until the end of the year across TV, video on demand, digital outdoor and a one-off Torch site near the M4.

Billboards are also running across the UK.

Media planning and buying is being handled by Carat.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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