Kelloggs has begun to roll out a new £3.4m above-the-line campaign to promote Kellogg’s Corn Flakes.
The campaign, created by Leo Burnett will run until the end of the year across TV, video on demand, digital outdoor and a one-off Torch site near the M4.
Billboards are also running across the UK.
Media planning and buying is being handled by Carat.
Comments
Hasn't someone done that exact same ad before with the gigantic street party? Maybe coke? I remeber it being almost identical.
I prefer the Costa monkeys.
It'd be awesome if just as that business guy sat down, a steamroller piled in and started obliterating the chummy communal breakfast. Crunchy bliss.
Sickly sweet overly sentimental big brand unite the world p*sh. I hate my neighbours and don't want to sit next to them at breakfast. If there was a punchline at the end it wouldn't look like they were taking themselves oh so seriously. Anyway summer's over and it's cold outside, too cold to sit in your jammies anyway.
And another thing...I'm getting fed up with this 'spontaneous' crowd malarky. I don't believe it and I switch off when I see it.
what a boring advert and primal scream as the sound track? No wonder they look so happy, the cereal's probably laced with eccies.
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