Fresh approach taken by Black and Ginger for dental client
A new identity for Liverpool-based dental practice Milk has been developed by Black and Ginger.
Milk: Fresher Dentistry is part of Black & Ginger’s wider strategy for the client to change the perception of visiting the dentist.
The Liverpool creative agency was commissioned to undertake research and focus group ahead of beginning the creative development. Through this the team was able to gain a better understanding of the psychological influences which affect the consumer’s perception of the dental industry.
Alex Frech, managing director of Black and Ginger explained: “We realised that the dentist is a service that people spend a lot of money on, sometimes for health reasons and sometimes for cosmetic. And therefore the consumer must feel like they are getting a premium service, from the moment they enter the practice to the after-care literature they leave with. This is a great opportunity to right some wrongs and help bring dentistry up to speed with other lifestyle brands and products. For us this is more than just a logo or brand ident, this has to turn dentistry on its head and almost reverse anything that has come before it.”
The identity will launch in two weeks.