BBC Endemol Shine Fish in a Bottle

Fish in a Bottle ROARs ahead with online CBBC game

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By The Drum Team, Editorial

October 4, 2010 | 2 min read

Online wildlife game ROAR has been updated by digital agency fish in a bottle for CBBC.

The game, available to play on the CBBC website, has been developed in partnership with Endemol Digital Media and aims to educate children about the different species of animals by allowing them to create and manage their own wildlife park.

The game will support Endemol’s CBBC series of the same name.

Luc Houselander, executive producer at Endemol Digital Media, said: “The original ROAR game was one of the most successful ever on the CBBC website, helped by a unique call to action in each show in the form of ‘Cheat Codes’. When it came to remaking the game for the latest series we asked fish in a bottle to build on this strong connection between television and online by developing fresh un-lockable content and great new interactive experiences that continue viewer engagement long after the show has finished.”

BBC Endemol Shine Fish in a Bottle

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