Video: New Sleepmasters ad from Public and The Gate

Bed retailer Sleepmasters has launched a new TV campaign with Doncaster ad agency Public and Manchester production company The Gate Films. Watch it here.

The two firms collaborated a year ago to create Sleepmasters' first ever TV campaign, which they claim buoyed the retailer to its best ever bank holiday sale and a year-on-year sales increase of 20%.

Darren Price, senior art director at Public, said: “The 2009 ‘Sorry’ campaign elevated the brand commercially. It raised Sleepmasters to new heights and we knew we had to maintain the momentum."

The new ad, which you can see below, is now running on the ITV network. It features Alison Moyet singing an acoustic version of Yazoo's 1982 hit 'Only You'.

The ad was shot over four days on location in Manchester with director Simon Lewis.

He said: "When I first saw the boards, I thought the concept was an incredibly brave one. How many furniture retailers have attempted something like this in the past five years?

"After speaking with the creatives, I was instantly in love with the project and feel that the client’s decision to launch with a 60 second spot vindicates Public’s bold approach.”

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