With consumers cutting back on impulse purchasing, the games market suffered a tough time in 2009. But with a glut of big name releases ready for a seasonal launch – and a growing trend towards digital distribution – it is make-or-break time. But how best target a notoriously fickle market? Some of the top games guys let us into their secrets.
Paul Ray @Paul_Ray
When your @Campaignmag hasn't come for 2 weeks, and @CreativeReview turns up wet, it's nice to get this in @TheDrum