1 October 2010 - 5:16pm | posted by | 0 comments

How to target the games market? Take a tip from Hollywood

With consumers cutting back on impulse purchasing, the games market suffered a tough time in 2009. But with a glut of big name releases ready for a seasonal launch – and a growing trend towards digital distribution – it is make-or-break time. But how best to target a notoriously fickle market?

How to target the games marketHow to target the games market

With consumers cutting back on impulse purchasing, the games market suffered a tough time in 2009. But with a glut of big name releases ready for a seasonal launch – and a growing trend towards digital distribution – it is make-or-break time. But how best target a notoriously fickle market? Some of the top games guys let us into their secrets.

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