Three online films made to promote Illamasqua
To promote its fashion brand Illamasqua, Leeds creative agency Propoganda has created three films which will be released virally this month on its website.
The films, starring actress Vicky McClure and directed by Simon Burrill, will run on the brand’s own website, with the first having already been launched to tie in with Channel 4 series Now This is England, which stars McClure.
Mark Williams, creative director for Propaganda, said: “Illamasqua is already established as an up-market cult brand and therefore it was really important to us that the production quality of the films did the brand justice.”