threebrand rebrands Isle of Man Creamery range
Isle of Man Creamery, Prince’s Trust and Bayne’s Bakers are all to work with creative branding agency Threebrand.
The Edinburgh consultancy is set to lead the full relaunch of the Isle of Man Creamery’s product portfolio of milk, cheeses, creams and butters, involving a complete redesign process.
The redesign of the whole Creamery range, a new website, PR launch, events and an overhaul of the internal and external marketing and communications materials, followed a extensive research period.
The rebrand of the Isle of Man Creamery will move away from its focus as a ‘commodity product’ to become an engaging brand which aims to showcase the culture of the Culture, the island and its products.
Following the launch, Tesco and Morrisons have agreed to stock the brand in the UK.
Findlay Macleod, managing director of Isle of Man Creamery, commented; “We wanted to capture this - the essence of what makes us at Isle of Man Creamery and our products different and something we should be proud of. Today’s consumer is more discerning and seeks provenance, traceability, sustainability and animal welfare. At Isle of Man Creamery we have this in abundance and more.
“We believe our key target audience will identify with our new range, our rebrand, and will see our products as a clear differentiator from the mass market competition – and will be pleasantly surprised that they don’t have to pay a huge premium to enjoy fantastic products.”
The Prince’s Trust Scotland also recently commissioned threebrand to work on its ‘Lunch with an Old Bag’ event, which took place at Prestonfield House Hotel in Edinburgh earlier this month, raising over £125,000 for the charity.
Meanwhile, the agency has also been appointed, following a three-way-pitch, to work with Bayne’s Baker’s on developing the brand over the coming months.