BAA to review £4m media account
The Drum has learned that BAA is set to review its on and off-line media planning and buying contracts, worth in the region of £4m combined.
The airport operator is to review its contract across three lots; for the advertising of Heathrow Retail, brand and car parks through all types of media (budget estimated at £1.8m a year), its online media for car park marketing activity at Heathrow, including some pan-airport activity including display advertising and affiliate programmes (budget estimated at £900,000 a year), and online for car park marketing activity at Heathrow and other BAA airports, comprising of Paid Search and search engine optimization (worth around £1.1m a year).
The contracts will last for 36 months and could be extended by 12-months upon review.
Applicants will be able to apply for all three lots, although four applications will be invited to apply for any individual lot, and, in the event that the invitation to tender comprises all lots, then no more than eight companies will be approached to tender.
Requests to participate should be supplied before 30 September.