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Peter Mack looks for controversial T Shirt designs

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By The Drum Team, Editorial

September 16, 2010 | 2 min read

T-Shirt brand 'Peter Mack' has launched a search to find the world's most "controversial, powerful and eye-catching" T-Shirt designers for the company's launch collection in 2011.

The Peter Mack brand will officially launch in Australia in January 2011 before rolling out worldwide during the course of the year. Creator of the brand Australian Peter Mack is currently in London this week negotiating with contacts in the run up to the launch and selecting his choice of models who will make up the faces of the Peter Mack launch campaign. To announce the competition Peter Mack has released a controversial poster depicting the Pope holding a copy of The Koran in German. Timed during the days that the Pope is visiting the UK the poster "offers a taste of the edginess we should expect from this new brand". The company are throwing the competition open to graphic designers worldwide. Entries for the competition close on 1 December 2010 and should be on a format which is able to be printed on thread. The Peter Mack team will select a short listed number of entries for future assignments. The winner of the competition will see their design marketed in the inaugural Peter Mack collection and will receive a formal contract and earn a commission on every T-Shirt sold worldwide. The Peter Mack website will be launched later this year. In the meantime interested creatives can contact Peter Mack directly

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