Northgate appoints Haslimann Taylor to PR account
Northgate vehicle hire is to launch a six figure national PR campaign encompassing online and offline communications and primarily aimed at SMEs.
Midlands agency Haslimann Taylor has been appointed to the account following a three way pitch and will be responsible for engaging with and delivering Northgate’s key messages and raising national awareness of the Northgate brand.
Ross Clarkson, marketing director of Northgate, said of the appointment: “Haslimann Taylor’s innovative and creative approach to the brief, coupled with the team’s sound understanding of our business, really impressed us. We’re confident that we have the right agency in place to help raise awareness of Northgate in general and specifically Norflex – highlighting to owner managers of businesses the huge benefits that flexible hire can have over contract hire, leasing or purchasing.”