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Kwik Fit threaten legal action against Qwik Lube

You can’t get quicker than a Kwik Fit fitter it seems after the eponymous mechanics chain took umbrage at the naming of an Edinburgh rival.

Qwik Lube are facing a multi million pound legal action from the car repair and servicing company over claims their publicity is “confusingly similar”.

Tony Dolan, owner of the upstart, has been ordered to change the blue and yellow colours of his logo and website so as not to infringe upon the Kwik Fit brand.

The mechanic has only been in business for two months and has branded the move “disgusting”. Dolan said: “They haven’t got a leg to stand on… Qwik Lube is definitely not a registered trademark.”

Kwik Fit’s lawyers have given Dolan until Tuesday to destroy all signs and flyers and find a new name.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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