16 September 2010 - 11:54am | posted by | 3 comments

iPad in vogue and Vogue in iPad

Vogue is adopting Apple’s of the moment iPad this month as the fashion magazine publishes its first ever digital edition.

Publisher Conde Nast is embracing the platform for a suite of its titles, including technology magazine Wired, following the launch of a number of iPad apps in the US.

The virtual magazine promises to be lither than its hefty real world cousin, offering readers full access to print edition content at virtually the same price, the apps will sell for £3.99 per month versus a cover price of £4 for Vogue and £4.10 for Wired.

Conde Nast has stated that they will not discount the pricing of their electronic editions, expecting as much as 40% of their sales could stem from the iPad within 15 years.

Advertisements will appear as they do in the print edition but with the option to include links to advertisers sites along with opportunity to embed video, slideshows and audio.

Albert Read, general manager of Conde Nast said: “We have arrived at a point where magazine publishers have before them what they have long dreamed of – an opportunity to transfer the magazine qualities of deep immersion, high resolution images, long form journalism and storytelling to a digital format.”
 

Comments

16 Sep 2010 - 14:14
justin_price's picture

This type of full digital subscription is really interesting for the possibilities of interactive content. I just worry that everything being on an ipad or other digital reader platform could just turn off so many options. It will slowly kill the print and magazine trade and it may not be that slow a death.

There's a lot to be said for the sharing of magazines in a printed format. How many times have you stumbled across a great article or feature or even an Ad in a random found mag while killing time in a waiting capacity? I can't imagine many ipads being left around so you can have a browse.

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16 Sep 2010 - 15:16
david_buchanan's picture

Really interesting development, I expect to see a rash of titles take a similair route. The potential for articles and advertising to come to life will be huge. Of course it would be much better if Apple would develop a Flash Player.

It's another blow for print that's for sure and surely it's going to lead to a drop in advertising spend in printed titles. The question is, in the short term at least, how much?

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Anonymous (not verified)
16 Sep 2010 - 17:36
Anonymous's picture

It should be substantially cheaper than the printed version.

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