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Costley and Costley portfolio re-positioned by Paligap

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By The Drum Team, Editorial

September 16, 2010 | 2 min read

One of Scotland's leading hotel groups, Costley and Costley, has undergone a major rebrand as it looks to reposition its numerous hotels across Ayrshire.

Ayr-based digital branding and marketing agency Paligap worked with Costley and Costley to create a set of brand identities that are linked to the umbrella Costley and Costley brand, while communicating the individual experience offered by each of the establishments.

As part of the brief Paligap also designed and built a family of websites to support the hoteliers ongoing growth. Integrating the new brand identities the web sites provide customers with the ability to check availability and book rooms online, compare pricing, find out about up and coming events and, soon, even buy Costley and Costley branded merchandise on the e-commerce ‘Emporium’ site.

With hotels, restaurants and inns spread across Ayrshire, the company caters for a range of markets and has become recognised throughout Scotland as one of the market leaders.

Paligap creative director and managing director Stephen Cosh said: “It has been an exciting and challenging project working with Bill and his team. It has really allowed us to flex our strategic and creative muscles, utilising many of our services, from market strategy and photography to web design and technical services.”

Ayr-based digital branding and marketing agency Paligap is a founder member of the Elite Ayrshire Business Circle.

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