The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By The Drum Team, Editorial

September 15, 2010 | 1 min read

Car supermarket, The Car People will today begin its new TV advertising campaign, created by Propaganda.

The Leeds agency has worked with The Car People for over five years, and has conducted an in-depth brand health programme to find out how the brand is perceived, explore the attitudes of consumers and their purchasing behaviour, as well as identifying new opportunities for the client and its product development, ahead of creating the new campaign.

Craig Harrold, client services director at Propaganda, explained: “We have worked very closely with The Car People to uncover the truth behind the brand’s promise, and our findings have unveiled some interesting insights into consumer car buying habits and The Car People’s customers.

"The TV campaign has been designed not only to drive footfall to the showrooms and website and increase brand awareness, but also to bring their customers’ stories to life in a compelling way, by reinforcing what our findings have told us.”

Propaganda Car People

More from Propaganda

View all