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MINI and BMW lifestyle collections to be promoted by S&X

A PR and communications drive is to begin for the BMW Lifestyle Collection and MINI Collection, handled by S&X.

The Birmingham creative communications agency will promote the collections, including a wide variety of fashion apparel and miscellaneous merchandise such as BMW Bicycles, Yachtsport and Golfsport clothing and equipment, as well as the MINI anniversary collection.

A number of campaigns will be handled by the agency to promote the ranges over the next few months in the build up to Christmas.

Paul Phedon, director of S&X, said: “We’re confident that consumers will be impressed with the wealth of products in the collections, which should prove to be popular gifts during the Christmas shopping season. We look forward to showcasing them over the coming months.”

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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