New identity and website for HURST developed by RMS
North West accountancy firm HURST has unveiled a new brand identity, developed by RMS.
The firm will use a six-figure-marketing budget to help it raise its profile with its key audience of entrepreneurial business owners, including brands such as JCB, Carphone Warehouse, Harsco, Rotex and Teradyne.
RMS has designed the new identity and built the accompanying website, as well as creating original illustrations, fonts, marketing collateral, print PR and advertising, using the slogan ‘The Edge’ and the strap line ‘give your business an unfair advantage’.
Tim Potter, managing partner at Hurst, said: “Our new look sets us apart from our competitors and cements our position as a leader rather than a follower. Our strength is our enthusiasm for clients and we’re always looking to challenge ourselves and stay ahead. Our brand hadn’t been updated for more than a decade and it no longer represented our values and ethos. We believe that by investing in marketing we will grow our business and that of our clients.”