The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

September 8, 2010 | 1 min read

hungryhouse.co.uk, an online takeaway website which shook hands with Dragons Den stars Duncan Bannatyne and James Caan on a £100k deal (which later fell through), has appointed 10 Yetis to their PR brief.

Since appearing on the hit BBC show the website has grown to represent 2,400 restaurants, conducting £200k of take away orders every week by facilitating purchases and acting as a conduit for customer feedback.

Consumer technology specialists 10 Yeti’s will develop brand awareness for the site through both traditional and online channels and will build upon the sites social media exposure by stressing the brands emphasis on customer service.

Rich Leigh, Accounts Director at 10 Yetis said: “There is a huge opportunity in the market for a takeaway service that can both provide something innovative and people focused, whilst remaining fun. The aim for us is to continue to change consumer habits.”

Below Hungry House co-founders Shane Lake and Tony Charles can be seen delivering part one of their successful pitch to the dragons.

Dragons Den 10 Yeti

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