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Creative Sheffield

Sheffield set to create new city marketing organisation

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By The Drum Team, Editorial

September 7, 2010 | 2 min read

A new marketing body is to be created to sell the city of Sheffield as a business tourism and leisure destination.

According to The Business Desk, the creation of Marketing Sheffield will see the integration of Creativesheffield and other marketing tourism bodies from the area, with a report set to be considered by Sheffield City Council later this week warning that the city must look to develop a better marketing strategy to compete against cities such as Glasgow, Manchester and Liverpool in attracting new investment.

Proposals for the new marketing body will include the leader of the council chairing its board, while the report also warns that no funding has yet been agreed for the funding of Marketing Sheffield beyond March of next year and may need to seek support from the private sector to continue.

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