3 September 2010 - 11:52am | posted by | 12 comments

NHS campaign urges Birmingham women to cut daily drinking

NHS campaign urges Birmingham women to cut daily drinkingNHS campaign urges Birmingham women to cut daily drinking
NHS campaign urges Birmingham women to cut daily drinking
NHS campaign urges Birmingham women to cut daily drinking
NHS campaign urges Birmingham women to cut daily drinking

NHS Birmingham East and North is launching an integrated campaign to urge women to have three alcohol-free days a week for three months.

The '3 Days Booze Free' campaign is part of a drive to reduce the number of women aged 35 to 55 being admitted to hospital due to the effects of long-term excessive drinking.

Created by London agency Dr Foster Intelligence, the campaign consists of posters, a website and 'challenge packs' featuring "tips on how to enjoy an evening without booze" and a progress chart.

The packs will be given out in Birmingham by staff based around a 16 foot inflatable branded wine bottle, banner stands and a small exhibition unit. On Saturdays they will mix up non-alcoholic cocktails.

Nicola Benge, director of health improvement at NHS Birmingham East and North, said: “Recent research shows that drinking every day, even in small amounts, can significantly increase the risk of liver disease, so having three days every week without alcohol reduces the risk of serious harm, as well as leaving you feeling healthier in the short-term.

"The campaign takes a different stance from traditional campaigns, as it does not discourage drinking altogether but instead asks women to try to  moderate the amount and frequency of alcohol they drink by providing them with a practical challenge to take part in.”

Comments

Anonymous (not verified)
3 Sep 2010 - 12:16
Anonymous's picture

I think Dr Foster needs to visit North Birmingham next time...

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Anonymous (not verified)
3 Sep 2010 - 12:20
Anonymous's picture

You can certainly see why so many clients go to London agencies when this sort of out the box fresh thinking is on offer.

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Anonymous (not verified)
3 Sep 2010 - 12:26
Anonymous's picture

Birmingham gin capital of the UK - don't think so. Totally pointless & waste of sparse NHS money!

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3 Sep 2010 - 12:30
graeme_longstaff's picture

watch your 50 inch plasma tv without a can of super t

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Anonymous (not verified)
3 Sep 2010 - 12:35
Anonymous's picture

On your back, without a rum and black

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Anonymous (not verified)
3 Sep 2010 - 12:38
Anonymous's picture

No pint of wine, kids to school on time.

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Anonymous (not verified)
3 Sep 2010 - 12:45
Anonymous's picture

Defrost the freezer without a Bacardi Breezer! This copywriting lark's easy isn't it?

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Anonymous (not verified)
6 Sep 2010 - 11:54
Anonymous's picture

"Do the ironing without a brandy' ..bloody hell it isn't as easy as it looks..well done to the agency for this award winning campaign!

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7 Sep 2010 - 08:56
mark_astle's picture

Properly shite. Nice to see NHS Birmingham going off to London to spend their money. D'you think Dr.Foster (Doncha just hate London agencies with stupid 'cool' names?) gave all those drinks to the client before they tried to sell this?

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Anonymous (not verified)
8 Sep 2010 - 16:39
Anonymous's picture

Want to get laid? Have a lemonade.

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9 Sep 2010 - 23:25
ian_hughes's picture

You can see that this has been set up in 5 minutes, no thought or consideration and a total waste of time. If they get 50 people to actually send info to this site, or get in touch for advice through this site, I'll buy everybody at Birmingham East North a drink.

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10 Sep 2010 - 09:58
mark_astle's picture

Nicola Binge?

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