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Twitter Taxis Tennent's

Cab drivers to be brand ambassadors for Tennent's

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By The Drum Team, Editorial

September 3, 2010 | 3 min read

Glasgow’s "chattiest cabbies" have been given a history lesson on one of Scotland’s most iconic brands.

Glasgow Taxis - whose drivers are renowned for their banter and in-depth knowledge of the city - accepted the invitation from Tennent’s to hear more about the story of the lager brand’s founder, Hugh Tennent, at a brunch event yesterday.

Managing Director of Tennent’s, Mike Lees, welcomed the group of drivers to the brewery in what was a first for the Tennent’s business. He said: “As a business so firmly rooted in Glasgow, this event was a fantastic opportunity to share our story with some of Glasgow’s greatest storytellers.”

“Tennent’s has a rich brewing history in Glasgow, and the story of Tennent’s Lager’s founder, Hugh Tennent,is one that inspires and resonates today. He was a great local man with incredible vision and we are positive that Glaswegians in particular will be very proud of his story as well as relating to his eccentric and colourful personality!”

Danny Ryan of Glasgow Taxis comments: “Taxi drivers are often the ears and eyes of the city and we pride ourselves on our knowledge of Glasgow – its history, heritage and its great tales.”

“This was a fantastic opportunity for us to learn more about another one of Glasgow’s great characters. As Glaswegians, we love a good story and this one had it all – an epic tale of a well loved young man and creative visionary, undertaking a maverick journey to Bavaria. The story is a great one for everyone, particularly since there is still so much of his influence that remains around today and that really brings the story to life!”

The cab drivers tucked into brunch whilst being told the tale by Glasgow-based storyteller Robert Howat, an accredited member of the Scottish Storytelling Centre specialising in stories of adventure and historical influence.

Other city influencers, including representatives from Glasgow City Sightseeing and Glasgow Libraries, also attended.

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