Coors Light review sees Leith walk away after 22 years
With Coors Light set to review its advertising account, The Leith Agency has declined to pitch, ending a relationship lasting 22 years.
It is understood that The Leith Agency was invited, but declined to participate in the forthcoming pitch, having spent the last few years adapting adverts from the US for the UK market.
“Our relationship with Molson Coors is a longstanding one, going back over 20 years in a variety of guises. However following a review, it’s clear that our work together has come to a natural conclusion, and it’s time for us to go our separate ways," said Richard Marsham, group manager partner for The Tangible Group.
“Over the years we have had the opportunity to work with Molson Coors on some of the UK’s biggest and best known beer brands, such as Carling and Tennent's Lager (under the former Bass Brewers title). This has been a huge privilege for us as an agency and we're very proud of the award winning campaigns we have produced for them over the years," he added.
It is understood that The Leith Agency will continue to work with the brand for the next six months until a new agency is found.
BD will continue to work with the brand as its DM agency.