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Staniforth

Staniforth promotes UDO dance events

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By The Drum Team, Editorial

August 25, 2010 | 2 min read

Manchester PR agency Staniforth is handling a campaign to promote UDO Live, a series of dance and music events taking place over the bank holiday weekend.

The agency was appointed by the United Dance Organisation after a four-way pitch and was briefed to raise national and regional awareness of UDO Live and the World Street Dance Championships.

UDO Live takes place at Blackpool's Winter Gardens this weekend and features a line-up including Alexandra Burke, Jedward, Olly Murs, Tobias Mead, Diversity and winners of this year’s Britain’s Got Talent, Spellbound.

Founder and chief executive of the United Dance Organisation, Simon Dibley, said: “There’s an incredible appetite for dance at present, Staniforth demonstrated a strong understanding of this and are delivering a creative and strategic campaign that meets all of our objectives."

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