Thorntons beat Sony, Nike and Microsoft in the Brand Search rankings. What's their secret?
Global confectioners Mars and Nestle need to drastically improve their online presence to compete with high street brands like Thorntons and Hotel Chocolat, results from search marketing specialist Epiphany Solutions reveal.
In this feature article, search marketing specialist Epiphany Solutions reveals that global confectioners Mars and Nestle need to improve their online presence to compete with high street brands like Thorntons and Hotel Chocolat.
The article contains detailed tables and infographics of the results, highlighting each brand's website anchor text visualisations, on-page optimisation results and visualisations of Thorntons' backlink profile compared to its competitors.
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