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Fashion favourite Cruise gets the look with Graphical House

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By The Drum Team, Editorial

August 13, 2010 | 2 min read

Glasgow-based design studio Graphical House has completed the look book for fashion retailer Cruise to promote its Autumn/Winter collections.

Graphical House has produced two pieces for the Mainline collections. A press book which is A3 in format with an A4 cover, printed in silver on Ebony Colourplan, foiled and centred on the 24 page text section.

The customer book is A5 in size, with the same processes on the cover and a double wire loop stitch, this time with 32 pages.

For the Jeans collection the agency produced a loose leaf A4 piece printed in cmyk with a special fluoro.

All photography was by Julia Kennedy with additional illustration in the jeans book by Laura Quick.

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