Ralph Lauren gets instore look from The Attic Room

Leicestershire-based retail design agency The Attic Room Design has created a fragrance promotion for L’Oreal’s Ralph Lauren brand.

L’Oreal Prestige and Collections has launched four new Ralph Lauren fragrances for men – The Big Pony Collection, which has been rolled out UK-wide to over 30 Debenhams, Boots, Selfridges and House of Fraser stores.

Shaun Bates, retail director at The Attic Room who has managed the project commented: “It is quite rare to have more than one fragrance to promote at the same time, so it was very important during the design process to ensure that all the key messages about each fragrance were clear and strong in-store”.

The Big Pony Collection promotion is now in-store. The promotion sites consist of a mix of column clads, arches and full floor sites.

The Attic Room design, manufacture and install bespoke permanent retail sites, point of purchase, promotional furniture, window displays and events for product launches in the prestigious beauty and cosmetic industry.

Staff Writer

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