The Whole Caboodle shows off the Little Extras for Perrys
The Whole Caboodle has developed an advertising film for YouTube and Cinema release as part of its marketing activity for client, Perrys Motor Group, one of the UK’s top motor dealerships.
The Whole Caboodle brought together eight professional dwarf dancers to create the video which aims to generate brand awareness and buzz.
The production includes Ben Goffe, son of the famous Rusty Goffe, of Willy Wonka Chocolate Factory fame and popular stand up Red Dwarf comedian, Norman Lovett as the Voice Over. The eight selected dancers were choreographed by Andrew Panton, also famous for his work with Britney Spears and N-Sync. The routine was performed to the sounds of ‘Soma’, who are now re-mixing the latest album from Gorillaz.
The film has been entitled ‘Little Extras’ to relate to Perrys' key brand message.
Stuart Anderson, creative director at The Whole Caboodle wrote the spot and said: “The film took two months to plan and was shot through the night in June by Stuart Elliott through MTP in Glasgow. We wanted to create something different that was capable of standing out from a very competitive advertising and digital market. Hopefully it will be picked up and go viral. It was a lot of fun to do and good way of getting acroos the key message about Perrys.”
The film is 90 seconds long and was shot at Perrys on Barugh Green in Barnsley. It is running online and in national cinemas.