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BBC 6 Music doubles listeners year on year

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By The Drum Team, Editorial

August 5, 2010 | 2 min read

An alternative radio station once threatened with closure can, ironically, thank its brush with death for contributing to a revival in its fortunes.

The radio channel broadcasts a range of up and coming and niche acts which struggle to obtain playtime on the larger commercial networks.

A well publicised campaign to keep the station on air saw growth in its average weekly audience to 1.2m in the three months to the end of June.

This represents a 17% increase on the previous quarter and a 100% surge over the year.

BBC Asian Network meanwhile, which still faces closure, increased its audience share by 22% year on year to reach 437k.

The latest RAJAR figures evealed radio had surged to its highest listening figures in more than a decade for the three months until the end of June.

According to the new figures, published today, 46.8 million adults, or 90.6% of the UK population (15+), tuned in to their favourite radio stations each week.

Election coverage and the World Cup helped BBC Radio 4, 5 Live and TalkSport to record audiences.

And the figures show a welcome boost for commercial radio. Overall, the BBC's share of the audience declined from 56.5% to 54.6%; commercial radio increased its share from 41.3% to 43.2%.

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