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Prestbury Travel promotes international tour operation

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By The Drum Team, Editorial

August 4, 2010 | 1 min read

Prestbury Travel Group, a family owned travel operator, has appointed Mere PR to handle its public relations as it launches an international tour operation, Prestbury Worldwide Resorts, later this year.

Mere have been tasked with launching this operation and generating national media coverage for the brand.

This will see them engaging with Prestbury Travel’s tourist board, airline and hotel partners to arrange media visits and events which showcase the new worldwide destinations to travellers.

The account will be serviced by Mere PR’s travel team including Mere PR director, Victoria Maltby, and account director, Gemma Carey.

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