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BrewDog seeks new marketing manager

The Drum has learned that Richard McLelland, UK sales and trade marketing manager for BrewDog has left the company for a new role.

MacLelland, who joined the controversial brewery in February 2009 from Liquide Ltd, where he was involved in the launch of Red Bull in Scotland. He had previously also been involved in launching Smirnoff Ice to the UK marketplace.

James Watt, managing director of BrewDog said that he did not know where McLelland’s new position would be, but that the company was actively seeking a successor in the role, who would be in place as-soon-as possible, although no one names were in the frame as yet.

BrewDog recently hit the headlines when it released limited edition packaging for its ‘The End is History’ ale, which used the carcases of dead animals as bottle holders, sparking anger from animal rights activists.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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