Music lovers will be able to circumvent limited storage space on their mp3’s from today with the launch of a new service by the Carphone Warehouse, Music Anywhere.
Subscribers will be able to “fingerprint” their entire musical collections on the sites giant online storehouse dubbed 'My Hub', enabling those on the move to access the tracks on their smartphones wherever there is ready access to the internet.
Record labels are enthusiastic about the service as the payment model could open up a new source of revenue for musicians hit by illegal downloads. This is because even if the music was purchased illicitly by the user, their payments will still be diverted to the artists.
A further carrot for the industry is that data relating to what tracks are popular in particular postcodes will enable targeted marketing campaigns and tours, although backers insist personal data will be protected.
Keenly priced at £29.99 a year, significantly less than Spotify’s £9.99 a month, it has been described as so simple and cheap as to put pirates out of business.
If successful the service could be expanded to encompass films, music and ebooks.