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Hirter brewery accused of sexism in saucy ads

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By The Drum Team, Editorial

July 30, 2010 | 2 min read

Austria’s Hirter brewery has come in for some stick from feminists after employing a trio of topless women for an eye catching promotion of three beer brands.

In the adverts a redhead, blonde and brunette bare all whilst clasping each of the drinks

According to reports on Digital Spy, CEN quoted one protestor with a lot on their chest opining: “There is no genuine connection between beer and naked women. The women have just been put there to sexualise beer. The advert is sexist against women."

Denying they had made a boob however a brewery spokesperson retorted: “The poster shows three self-confident beer drinkers."

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