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Getthelabel.com appoints Equator for affiliates task

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By The Drum Team, Editorial

July 30, 2010 | 2 min read

Online fashion retailer Getthelabel.com has briefed Glasgow digital marketing agency Equator to grow its affiliate programme.

The website sells clothing, footwear and accessories from high street brands including French Connection, Adidas and Converse.

Equator, tasked to "build a strong and successful programme that will appeal to affiliates" has prior experience in the online fashion world working with Peacocks, Bhs and All Saints.

Liz McNamara, marketing director at Getthelabel.com, said: “We are extremely excited to be working with Equator, they understand our brand and what we are aiming to achieve with our affiliate programme. We have no doubts that their experience in this area will see us achieving our desired results.”

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