In this feature article, Graham Freeman at Five By Five argues that social media, far less being just a marketing tool, is about the way companies should be communicating across every part of their business. He explains brand tool kits should be updated and enhanced to cope with the uncharted territory social media brings, and that brands risk disappearing if they fail to differentiate from others and need to be relevant, trusted and accessible in order to survive.
Sadie Olivia Wandrum @coupmedia_sadie
New poster for the office! Thanks @TheDrum! Smashing issue by the way - no pun intended #smashingmartian