29 July 2010 - 5:09pm | posted by | 0 comments

How to differentiate brands in the social media environment

The changing media environment means that our brand toolkit has had to be restocked. However Graham Freeman at Five By Five argues that social media is not just about marketing, but about the way we communicate across every part of our business.

How to differentiate brands in the social media environmentHow to differentiate brands in the social media environment

In this feature article, Graham Freeman at Five By Five argues that social media, far less being just a marketing tool, is about the way companies should be communicating across every part of their business. He explains brand tool kits should be updated and enhanced to cope with the uncharted territory social media brings, and that brands risk disappearing if they fail to differentiate from others and need to be relevant, trusted and accessible in order to survive.

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Don't miss out... Get your Marketing news by email

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...