29 July 2010 - 5:09pm | posted by | 0 comments

How to differentiate brands in the social media environment

The changing media environment means that our brand toolkit has had to be restocked. However Graham Freeman at Five By Five argues that social media is not just about marketing, but about the way we communicate across every part of our business.

How to differentiate brands in the social media environmentHow to differentiate brands in the social media environment

In this feature article, Graham Freeman at Five By Five argues that social media, far less being just a marketing tool, is about the way companies should be communicating across every part of their business. He explains brand tool kits should be updated and enhanced to cope with the uncharted territory social media brings, and that brands risk disappearing if they fail to differentiate from others and need to be relevant, trusted and accessible in order to survive.

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Latest Projects from the Profile Hub

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...

Wigmore Hall

19/05/2015
BRIEF Having worked with Wigmore Hall in the past, we were...

172% increase in non-brand profit year-on-year for Virgin Holidays

19/05/2015
Virgin Holidays is the largest transatlantic tour operator...