Newly appointed marketing director Simon Wallis has told The Drum that he doesn’t intend to review the marketing services agencies that currently works with the brand.
In an exclusive interview with The Drum, Wallis, who joined Dominos from Papa John's last month, said that the Pizza delivery brand has been doing so well that he would be mad to come in and make any drastic changes.
“Our agencies partners have been key to our success and I shall be looking to continue to nurture relationships where possible. I’m certainly under no immediate pressure or willingness to review our agency relationships,” said Wallis when asked whether he would look to invoke change with marketing agency partners.
Among its current communications agencies are Big Communications, Fuse Digital and Cocktail Marketing, and had a recorded spend of £6,027,196 last year.
To read the interview see the next issue of The Drum or read the Q&A on the MiNetwork website now.