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Prima Hotel Group gears up for Christmas

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By The Drum Team, Editorial

July 27, 2010 | 1 min read

Prima Hotel Group’s Christmas brochures have been designed by Bolland & Lowe to highlight its range of dining and entertainment on offer throughout December and New Year.

The Liverpool agency has design a suite of brochures which aim to showcase the feel of all of the group’s hotels.

“We literally recreated Christmas in a day; the restaurant was hung with Christmas decorations and the head chef at Nunsmere Hall, cooked a full Christmas menu. It felt very surreal to sit down to Christmas dinner in April,” explained John Lowe, director of Bolland & Lowe.

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