Tara Chandra, formerly of Bezier and McCann Erickson, is one of three new arrivals at the b2b outfit's Manchester office.
Chandra, formerly of Bezier and McCann Erickson, has led marketing and PR campaigns for clients including Bench, John Lewis and Max Mara.
She joins Gyro's senior management team following recent contract wins with b2b brands HSS Hire, ControlCircle and Quantum.
Two other new arrivals at the agency are digital producer Christy Yates, who moves from Mando and Peter Hough, who had a spell at TBWA\Manchester.
Danny Turnbull, managing director at GyroHSR, said: “The three latest additions to our team match our strategy to position ourselves as a top creative, communications and PR agency, especially in the digital space.
"This discipline is no longer a separate department or a marketing channel unto itself – it is now the mainstream and influences everything we do.”