The Drum magazine: 23rd July

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Coming up in future issues

Automotive - The August 6th will be covering Automotive Marketing. Taking a look at the key issues in this market, we will show how the changes in consumers mindsets have forced a change in strategy when it comes to marketing cars.Glasgow - The August 20th issue will showcase the creative industry in Glasgow.Knowledge Bank - PR Special - In the September 3rd issue we will carry a special series of advice columns.

Here’s just a taster of what's in our next issue, out Friday 23rd July:

News roundup

Six pages of news, creative work and commentary from the UK marketing industry over the last fortnight, all pulled together for you to digest.

Bribery & the media

The new Bribery Act 2010 is set to come into force later this year which could see people facing unlimited fines or up to ten years in prison if they are found guilty of accepting or offering what could be deemed a bribe. The Drum looks at what the legislation could mean for media and marketing businesses and offers advice on how companies can protect themselves.

Facebook and Freedom of Speech

Facebook has recently lost some fans after refusing to take down a fan page which paid tribute to killer Raoul Moat. The whole issue bought the issue of freedom of speech starkly into focus and The Drum looks at some of the views of its readers on what took place after Moat killed himself in one of the stories of the year.

Recommended Freelancers Guide

In this issue we include a 24-page guide to more than 70 of the best freelancers working across the UK today. Each freelancers has been nominated by a client or agency that they have worked with in the past, so we can vouch for their quality. We also include some of their creative work and a contacts listing.

George Gall Interview

George Gall has worked in the design business for 30 years and has built Avian up from a small Dundee-based consultancy to an agency that works for clients around the planet. In the week week that he announced his plan to sell up and retire from the industry The Drum asks his the secret of his long term survival.

Client Profile: Ballantine's Scotch Whisky

Ballantine's whisky is the second largest selling whisky brand on the planet and has just renewed the sponsorship of a number of golf tournaments, the Ballantine's Championship in Korea and the Scottish Open at Loch Lomond. The Drum talks to them about why they support golf as the brand launches its new look packaging at the Scottish Open.

Phil Hawkins profile

Phil Hawkins directorial career got off to a flying start when he took part in an LA-based TV show On The Lot and was toasted as a "wunderkind" by Steven Spielberg. Now he has joined forces with The Mob Film Company and talks to The Drum about his career so far.

Blogosphere

A selection of our favourite blog posts from the past two weeks.

Paper & Print Focus

The cost of paper stock has sky rocketed recently. The Drum talks to a number of industry leaders to find out why, how they are dealing with these rises in price and how they are working with their clients to keep business on track.

Creative Review

We invite the marketing manager Stuart Turnbull of insurance and financial group CBG to review some of the least creative work. See how his views measure up to the industry as we also include some of the online comments from readers.

...And that's just one issue. Subscribe today and we will send you a copy of this week's issue as well as 24 more.