DM Digital Television fined £17,500 by Ofcom
Asian Television Network, DM Digital Television has been fined £17,500 by media regulator Ofcom, for what it claims are serious and repeated breaches of the TV advertising Standards Code.
The Manchester-based network has been fined for the broadcast of an advert for ‘a spiritualist healer’ called Professor Mahammed Zain, which the ASA found to be in breach of the BCAP Code, finding that it was misleading and exploitative of the vulnerable, as it represented advice to individuals, based on psychic or faith based practices for personal problems.
Ofcom has issued the find having decided that the breach was serious and could have resulted in ‘actual financial harm’ to a viewer. It was also decided that the company had repeatedly failed to ensure that the material that it was broadcasting met the requirements set out by the TV advertising code.